Lovell Homes

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PROJECT DETAILS

CLIENT: Lovell Homes

PROJECT: Trinity Walk Marketing Suite

BRIEF:
Lovell Homes required some initial
digital media to help early promotion of their new residential development at Trinity Walk, Woolwich.
They also identified the opportunity for
providing an enhanced viewing experience
for visitors to their planned on-site
marketing suite. This was to bring life to the development and enable visitors to clearly visualise the development and each of the apartment types.

APPROACH

Our studio team initially prepared a short
film presentation that described the planned redevelopment of the site with an animated construction sequence that proceeded to convey each of the various apartment blocks.

We then utilised much
of this underlying visualisation model as an
asset to provide some interactive apartment layouts that were utilised in the development of a Trinity Walk app that offered easy access to all of the main media, including the film and a series of augmented reality models of the exterior and apartments.

For the marketing suite, we prepared a range of interactive environments that contained configurable finishes. These were then deployed within the full-scale Reality Portal that was installed in the marketing suite to offer visitors a highly believable tour of the apartments.

OUTCOME

The promotional video for the development was launched online and has been used extensively in the promotion of the development.

Following this, the Marketing Suite has been very well received by visitors in recognition of offering virtual tours and has already prompted several features in the residential market press.

FEEDBACK

“This immersive ‘Reality Portal’ has been
incredibly popular with those who have
visited our marketing suite. It’s a great
experience for future and new homebuyers. The option to change the specification while ‘walking’ around the apartment is especially helpful, allowing users to picture how they’d like their new home to look.”

Simone Dhanjal – Sales Director

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