CLIENT: Fresh Montgomery

PROJECT: Hotelympia 360° Immersive Experience


To support Fresh Montgomery with the Hotelympia event at London’s ExCel venue.

At the show, we’ll be providing a walk-in immersive experience in which visitors can virtually step inside three of London’s top hospitality destinations.


We’ve achieved this through the creation of 360 film taken in each of the venues, which will then be played in the immersive Portal.

This has been billed by Fresh as a showcase of some of the finest modern design in hospitality and an opportunity to bring these beautiful interiors on to the exhibition floor


The pioneering technology – something that has never been seen on the show floor of any hospitality event – will transport visitors virtually to three sumptuously designed spaces including the all-new German Gymnasium in King’s Cross, the new M Restaurant site in Victoria and the striking Hilton Bankside Hotel.

Elements of each will be experienced by attendees in 3D, offering inspiration and a uniquely intimate view that a standalone meal or room for the night is unable to deliver.


“Hotelympia has been given exclusive access to three of the most exciting design projects in the capital and throughout the four-day show will be granting visitors the opportunity to explore them unrestricted.

It doesn’t matter if you’re an operator in search of new ideas or a designer or architect searching for the next big thing in design, a visit to our Walk-In Immersive Experience will offer something truly unique – a Hotelympia world first.”

Toby Wand – Managing Director of Fresh Montgomery


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