Carlson Europe


CLIENT: Carlson Rezidor Hotel Group

PROJECT: European Annual Business Conference


To replicate the success of previous events by incorporating the immersive reality solution in the main event hall and networking area at European Annual Business Conference.

The aim was to provide prominent equal billing to both the Radisson Blu and Red brands to enable conference visitors to experience both hotel design styles in the most impressive and realistic manner possible.


Our solution was to provide two immersive reality portals with each one dedicated to showcasing either brand. To accentuate the brand visibility, the outer surfaces were adorned with the distinctive Radisson Red & Blu logos and specially lit with the respective colours.

We were able to re-use all of the BluPrint environments from the previous launch event and added an updated set of similar virtual scenes showing the latest Red concepts across a number of key social spaces and bedrooms.

There was a brand experience operator designated for each installation and each visitor was offered an interactive tour in each case.

Additional versions of this content were also provided on a range of Samsung Gear VR portable mobile headsets.


The reaction from Carlson staff was again exceptional and the levels of enthusiasm were palpable as time and again they were seeking out hotel owner/operator contacts to ensure they were brought into these environments to gain a first-hand experience of each brand.

This provided an ideal focal point for the networking and the use of the portable headsets to share the content was seen as something of a revelation in terms of visualising these designs.


“Thank you for your efforts … the feedback I got on the Portals from everyone at the event was very positive, definitely the way to go!”

Eric De Neef – Executive Vice President & Chief Commercial Officer


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